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Showing posts with label Business of Fashion. Show all posts
Showing posts with label Business of Fashion. Show all posts

Tuesday, June 3, 2014

A Fashion & Retail Conversation - Reni Folawiyo, Omoyemi Akerele, Jennifer Obayuwana & Amaka Osakwe Discuss

 {L-R} Amaka Osakwe - Maki Oh; Jennifer Obayunwana – Polo Luxury; Omoyemi Akerele – Style House Files & LFDW; Reni Folawiyo – Alara and (Moderator) Lola Ogunnaike – Presenter & Writer 

WIE Symposium - fashion, Retail panel

This post took quite a while, something about it seemed unfinished but after careful considering I thought better to post than save it for that 'appropriate time'. Good information is always good anytime..my conclusion.

During W:IE symposium last month, I had the privileged of listening to some of the leading women in Nigeria fashion industry - quite an enlightening panel they were. They discussed fashion - the creative and business aspect & Retail - the marketing, advertising and publicity aspect of it.

These women;
Reni Folawiyo - Founder, Alara
Amaka Osakwe - Designer & Founder, Maki Oh
Jennifer Obayunwana - Executive Director, Polo Luxury
Omoyemi Akerele - Founder, StyleHouseFiles & LFDW
 Moderator: Lola Ogunnaike

Share some fascinating points...

Reni Folawiyo on ALARA:
Alara will be about everything real  - heritage, tradition, in relation to today. It will also be a platform to celebrate our lifestyle, who we are, how we are...celebrating culture and what we feel they (people here) want to buy.

Omoyemi Akerele on LFDW:
Lfdw is not about the publicity, it's about positioning brands and the idea of fashion - "what goes on behind the wall".  Some feel fashion is for the elitist, it's not - often. That's the idea LFDW is trying to share, the idea to let people, sponsors understand fashion is more than parties and all the fancy nature around it.


Moderator: asks about the relationship between the government & the fashion industry - how to  promote fashion or bring art initiative alive?
Omoyemi & Reni: They'll make life much easier if they support, also they can help with infrastructure - it's one main issue that's yet to be resolved. So for us to gain that good standard the government needs to support with labour, infrastructure and more.

Thursday, February 20, 2014

Exclusive Video : Inside Net-a-Porter's Strategy for "Porter" Magazine -->BOF

Imran Amed sits Natalie Massenet, Lucy Yeomans and Tess Macleod Smith

BoF’s Imran Amed sits with Natalie Massenet, Lucy Yeomans and Tess Macleod Smith of Net-a-Porter to discuss the thinking behind Net-a-Porter’s new print magazine, Porter.
I must say, this is a bold movement, one only professionals like these women can pull off after serious planning of course.

Full video after cut..