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Showing posts with label Enterpise.. Show all posts
Showing posts with label Enterpise.. Show all posts

Tuesday, June 3, 2014

A Fashion & Retail Conversation - Reni Folawiyo, Omoyemi Akerele, Jennifer Obayuwana & Amaka Osakwe Discuss

 {L-R} Amaka Osakwe - Maki Oh; Jennifer Obayunwana – Polo Luxury; Omoyemi Akerele – Style House Files & LFDW; Reni Folawiyo – Alara and (Moderator) Lola Ogunnaike – Presenter & Writer 

WIE Symposium - fashion, Retail panel

This post took quite a while, something about it seemed unfinished but after careful considering I thought better to post than save it for that 'appropriate time'. Good information is always good anytime..my conclusion.

During W:IE symposium last month, I had the privileged of listening to some of the leading women in Nigeria fashion industry - quite an enlightening panel they were. They discussed fashion - the creative and business aspect & Retail - the marketing, advertising and publicity aspect of it.

These women;
Reni Folawiyo - Founder, Alara
Amaka Osakwe - Designer & Founder, Maki Oh
Jennifer Obayunwana - Executive Director, Polo Luxury
Omoyemi Akerele - Founder, StyleHouseFiles & LFDW
 Moderator: Lola Ogunnaike

Share some fascinating points...

Reni Folawiyo on ALARA:
Alara will be about everything real  - heritage, tradition, in relation to today. It will also be a platform to celebrate our lifestyle, who we are, how we are...celebrating culture and what we feel they (people here) want to buy.

Omoyemi Akerele on LFDW:
Lfdw is not about the publicity, it's about positioning brands and the idea of fashion - "what goes on behind the wall".  Some feel fashion is for the elitist, it's not - often. That's the idea LFDW is trying to share, the idea to let people, sponsors understand fashion is more than parties and all the fancy nature around it.


Moderator: asks about the relationship between the government & the fashion industry - how to  promote fashion or bring art initiative alive?
Omoyemi & Reni: They'll make life much easier if they support, also they can help with infrastructure - it's one main issue that's yet to be resolved. So for us to gain that good standard the government needs to support with labour, infrastructure and more.