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Thursday, February 20, 2014

Exclusive Video : Inside Net-a-Porter's Strategy for "Porter" Magazine -->BOF

Imran Amed sits Natalie Massenet, Lucy Yeomans and Tess Macleod Smith

BoF’s Imran Amed sits with Natalie Massenet, Lucy Yeomans and Tess Macleod Smith of Net-a-Porter to discuss the thinking behind Net-a-Porter’s new print magazine, Porter.
I must say, this is a bold movement, one only professionals like these women can pull off after serious planning of course.

Full video after cut..
Video:


Full story HERE

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