Apparently, many fashion houses license their names for cigarettes, much like they might for shoes, handbags, or the aforementioned perfume. Givenchy, Versace, Pierre Cardin, Christian Lacroix and Cartier have also been in the tobacco game at one point or another, via lending their brand caché and logo for the cause (for cash, of course), not by, you know, starting a tobacco farm or something.
The packaging is beautiful and classy though so I just have to give it to YSL, well done. As Keiri Perri of stylecaster.com puts it, "That black and gold, it's like the Opium bottle in cancer-causing form". I totally agree.
These "luxe" versions of cigarettes are mainly available in Asia and Russia and as expected, they're marketed primarily at women.
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