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Showing posts with label Pirelli. Show all posts
Showing posts with label Pirelli. Show all posts

Thursday, January 3, 2013

Steve McCurry x Pirelli 2013 Calender Campaign + The Making Video

To celebrate its 40th calender edition, popular tyre company Pirelli signed photographer Steve McCurry to create the year's calender. Perhaps for a change I'm guessing, but if so, it turned out to be a fantastic idea.
I love the idea of the entire shoot, the local, slummy, lower class lifestyle approach portrayed is simply well thought out and beautifully executed.


All the way to Rio, photographer Steve McCurry and few beautiful models such as Adriana Lima, Liya Keyebe, Sonia Braga, amongst others traveled for the shoot which is perfectly different from the past editions...no nudity too!