Lagos, Nigeria’s cultural capital and city of 21 million people, might not be the most obvious site for a runway show, let alone a week devoted to fashion. The city is known for its oil reserves, sure, but fashion? Increasingly, the answer is yes.
Last month, Lagos played host to the 3rd Annual Lagos Fashion and Design Week, a four-day, beachside affair showcasing Nigeria’s brightest designers.
Photo by Kola Oshalusi (Insigna Media and Style.com
Promising collections evoked a certain vividly colorful, Solange Knowles-esque chic. The strongest of the pack are proof that Lagos’ fashion industry is getting itself off the ground in a big way.
“The African market as a whole is huge and its potential for retail expansion is endless. Lagos is the hub for commerce and creativity,” says Omoyemi Akerele, founder of LFDW and Style House Files, a creative agency focused on African fashion. Akerele has been at the helm of bringing Lagos to the global stage. Says Akerele, “The LFDW platform provides opportunities for both young and established designers.”