Via elle.com
Excerpt:
Lagos, Nigeria’s cultural capital
and city of 21 million people, might not be the most obvious site for a runway
show, let alone a week devoted to fashion. The city is known for its oil
reserves, sure, but fashion? Increasingly, the answer is yes.
Last month, Lagos played host to
the 3rd Annual Lagos Fashion and Design Week, a four-day, beachside affair
showcasing Nigeria’s brightest designers.
Photo by Kola Oshalusi (Insigna Media and Style.com
Promising collections evoked a
certain vividly colorful, Solange Knowles-esque chic. The strongest of the pack
are proof that Lagos’ fashion industry is getting itself off the ground in a
big way.
“The African market as a whole is
huge and its potential for retail expansion is endless. Lagos is the hub for
commerce and creativity,” says Omoyemi Akerele, founder of LFDW and Style House
Files, a creative agency focused on African fashion. Akerele has been at the
helm of bringing Lagos to the global stage. Says Akerele, “The LFDW platform
provides opportunities for both young and established designers.”
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