It’s exactly 10 days to the 2013 edition of the annual Lagos Fashion and Design Week organized by Omoyemi Akerele of Style House Files.
It wasn’t quite a surprise to find out that this year’s edition is not being sponsored by MTN (no one, not even a brand is reliable right?) but by Guaranty Trust Bank – GTBank.
Brand misconceptions aside, we all (yes everyone – editors, stylists, fashionistas, buyers, critics and even musicians) are really looking forward to GTB LFDW 2013.
While editors are ready to select from a wide range of beautiful, fugly, and amazing designs for their fashion editorials, stylists are hopefully waiting for that call from their favourite designer who’s simply going to say, “Hey darling, are you free to style my collection for LFDW”. Well, girls (and boys) can only dream right? Dream on style dreamers….
Fashionistas on the other hand are already selecting their style pieces – what to wear to what and how to pair those accessories just so street style photographers, e.g Kola Oshalusi of Insigna can get a snap of their ‘fabulous’ outfit for BellaNaija.
For the musicians, it’s the question of who’s the new artiste to be discovered while performing on the runway or the star artiste to perform. *fingers crossed*
For some of us, like me it’s a lot and a few; first is the excitement to see what some designers will be showing, especially my favourites like; Iconic Invanity, Bridget Awosika, Jewel by Lisa, Meena, Alali Boutique, Orange Culture, Josh Samuels…watch out people!
Also is the joy of discovering easily overlooked things that turn out to be big fashion week revelations. Example is the exhibition area where several talents (not yet on the runway or limelight) are hidden, like who would have thought to pay attention after all ‘they’re just bunch of entrepreneurs hoping to make money from the fashion week’. If you’re reading this, take this advice and hid it... Explore the exhibition hall because there, are talents hidden. And you just might find your newest creative talent or personal shopper.
Hello! That’s my little advice; now see below for more things to look out for during Lagos Fashion and Design Week.
- - Explore the tents (retail stalls) as much as you explore front row and street style, you’ll be amazed what you’ll discover in those small cubicles. A PR friend of mine discovered a brilliant design brand that’s making huge impact right now…
- - Look, listen, learn. There’s always something new that seems totally wrong or weird but hey, it will be the new creative style soon. The pajamas street style and sheer on sheer became the new LBD.
The pajamas trend spotted
- Nigerian musicians do love fashion just like the international ones… seeing Lynxx, Ice Prince front row looked as cool as Kanye West front row at Diesel or Rihanna front row at Alexander Wang and Chanel.
Iceprince on the welcome carpet at lfdw '12
- Who knew launching out as a musician in Nigeria could be done through fashion show…Temi Dollface launched fully into the music industry after her thrilling performance during the Lagos Fashion and Design Week 2012.
Temi Dollface performing on the runway at LFDW'12
- The Ankara pants, especially for men were finally accepted as a ‘cool’ trend. Who knew?
- - Like a dream come true, the argument over print layering was resolved, thanks to Jewel by Lisa’s collection and the spectacular styling. So what you think weird might just be awesome!
- - The entire fashion and style world saw through that one woman who can wear the latest Marc Jacobs, Stella McCartney, Miu Miu, Alexander Wang thigh-high shoes, etc … she shut gossips. Perhaps we’ll discover yet another.
Nkiru Anumudu in Miu Miu fall '12
- - Getting the man of your dream … (in fashion of course) isn’t that difficult. Just sit and let the heart lead you just like it led me to Omer Asim.
Omer Asim on the runway
- Kinabuti revolutionized the Vlisco Ankara fabric…and we loved it, well most did. Watch for the new Kinabuti.
- Watch out, you might be sitting next to a top international fashion critic like Suzy Menkes who attended the event and wrote a fantastic review on the shows.
Lanre Da-Silva Ajayi and Suzy Menkes
- It’s not always the way you see it, wining is in the act not in the drama performed; pay attention to the new designers contesting for the Young Designer of the Year Award, the winner is always a brilliant revelation.
Josh Samuels, Young Designer of the Year 2012 winner
- - - There’s hope for the Nigerian fashion industry, the very big international fashion brands will visit soon and stay, just like Matthew Williamson.