Friday, September 20, 2013


FOUNDED in 1968 by Gerolamo, Etro is a family business that now has his three children at the helm: his daughter Veronica on womenswear; and two sons, Kean and Jacopo, on menswear and homewear respectively.

It's a business that knows its USP and sticks to it - beautiful prints with paisley a signature, long silk dresses with a grown-up hippy vibe and softly tailored coats and jackets to match.

This collection for Etro is obviously about cuts, shapes and flows… A beautiful collection as this made from 2/3 fabrics is always a go for me, it is brilliant and every woman – bold, calm, reserved, surreal, loud, edgy, feminine, masculine, etc 

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