Tuesday, August 20, 2013

Marking a Mark – Marks & Spenser ‘Wining Woman’ Campaign

I love Marks & Spenser’s idea of using inspiring/influential women to promote the Autumn/Winter collection

The campaign shot by Annie Leibovitz features U.S Vogue creative director Grace Coddington, Oscar-winning actress Helen Mirren, former ballerina Darcey Bussell and artist Tracey Emim wearing clothes from the new range.

This is a brilliant approach for a brand that has been out of the scene for a while; I’m sure the whole ‘women of power’ shoot will do a fantastic trick to sales.

The collection itself is beautiful, appropriate and very functional for the hardworking-stylish woman. 

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