I love Marks & Spenser’s idea of using
inspiring/influential women to promote the Autumn/Winter collection
The campaign shot by Annie Leibovitz features U.S Vogue
creative director Grace Coddington, Oscar-winning actress Helen Mirren, former
ballerina Darcey Bussell and artist Tracey Emim wearing clothes from the new
range.
This is a brilliant approach for a brand that has been
out of the scene for a while; I’m sure the whole ‘women of power’ shoot will do
a fantastic trick to sales.
The collection itself is beautiful, appropriate and very
functional for the hardworking-stylish woman.
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