Modern Edginess + Gatsby Style

These are my favourite campaign pictures of the season, I like the simplicity, sophistication and classy theme of these two campaigns. There's a brilliant spark I get whenever I look at these pictures...they are perfect examples of brilliant creativity.

GIORGIO ARMANI - Milou Van Groesen and Simon Nessman bring a modern edge to the new Armani offering in images by Mert Alas and Marcus Piggott, also shot on a wind-swept beach.



GUCCI - A resplendently blonde Abbey Lee Kershaw sports the dramatic black eye make-up seen in the show alongside models Karmen Pedaru and Greg Nawrat, in the Gucci spring/summer 2012 images by Mert Alas and Marcus Piggott. Gatsby style has never looked so glamorous.