Nicolas Ghesquière is expected to bring a gust of experimental fashion — and that all-important buzz factor — to Louis Vuitton as the brand’s new artistic director of women’s collections.
Confirming a widely expected hire, Vuitton said the designer — who catapulted Balenciaga to the forefront of the Paris fashion agenda — would show his first collection here next March.
He is the latest fortysomething fashion modernist tapped by luxury kingpin Bernard Arnault, who last year named Belgian Raf Simons to become Christian Dior’s sixth couturier, and who in recent years brought in British designer Phoebe Philo to energize Céline.
Known for his exacting, couturelike approach, Ghesquière could help Vuitton in its quest to build a more upscale and elite reputation after years of rapid global expansion and a heavy reliance on monogram canvas.
Ghesquière is expected to crystallize a new feminine image for the heritage brand, which will mark its 160th anniversary in 2014.