Monday, March 4, 2013


To bring the spirit of the DIESEL + EDUN collection to life, the team developed the concept of Studio Africa – a virtual loudspeaker for a new generation of creative talents from across the continent. The campaign features nine artists in fashion, film, music, literature, and photography; individuals with both talent and a deep commitment to their respective countries and people.

To discover the new hub for Africa’s creative community, curated and edited by OKAY AFRICA alongside Africa’s most creative, STUDIO AFRICA hosts inspirational, forward thinking creative work originating in or inspired by Africa. The incredible list of contributors includes a catwalk model running a foundation for the education of orphaned girls in Tanzania; an actor creating opportunities for Senegal’s talibé beggar children; a fashion designer building an industry in Côte d’Ivoire one skilled worker at a time; a musician drawing on Belgian and Congolese roots to challenge what it means to make African music today; a writer from Morocco breaking taboos as the first openly gay author in the Arab world; and a photography collective showing their hometown of Soweto, South Africa in a whole new light. This amazing team is doing a fantastic job, both individually and collectively… more about them after the cut!

 I See A Different You: I See A Different You are a trio of photographers from Soweto, South Africa with an eye for style and ambition to show their continent in a whole new light.

Yannick Ilunga: Petite Noir is the recording name of South Africa’s Yannick Ilunga who is championing a new musical movement.

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